Sunday, April 18
Back Packers Club AGM
Well this week could have gone much worse. I managed to catch the last but one flight out of Ireland so I've been watching with a certain bemused air the grounding of air flights across Europe.
I was gazing over the snow remnants high on the slopes of Wicklow Mountains as I flew out of the airport. Mentally checking ridge routes for a potential walking trip later this year.
Now if I'd only I'd arrived a day later I can guess where I would have 'unavoidably' been forced to spend my time this weekend.
Instead I'm sat in front of this pesky computer keyboard yet again.
Ho hum.
But at least that has given me the chance to catch up with the latest Outdoor Podcasts - especially Podcast Bob's final piece on the NEC Outdoors Show. An interesting interview with the Show's organiser, especially concerning the decision to move the 2011 event to a new venue (London) & and new date (January)
(Why not listen to it yourself and make up your own mind?)
Personally - I think the bells are tolling the death knell for the event as the UK's primary Outdoor Walking Show open to the general public.
Which in itself may not be a bad thing if the show held at the Backpackers Club AGM (Bath 24 April) draws the interest it has in the past.
I'll let you know how that one comes out after my AGM visit this coming weekend.Labels: Backpackers Club, blog media, NEC Outdoors Show
Sunday, March 29
NEC Outdoors Show 2009 - Roundup
What is the purpose of the NEC Outdoors Show?
A perennial query regularly raised after recent shows, and based on feedback across various outdoor forums then this year is no exception.
As a regular attendee of recent years 2009's offering felt slightly more constrained in its aspiration. The celebs were less household names, more specialists of their niche outdoor area. Advertising appeared lower key.
Once again the main focus of the show was split between gear stands, have-a-go activity areas, and the ubiquitous tourism stands, these smaller and less gaudy this time.
One of my sources indicated the visitor forecast was for 26,000 visitors compared to 35,000 in 2008. Along with current economic woes the organisers needed to offer a balanced but varied content to attract in the punters. With a format that would persuade the vendors to pay the NEC's high stand rates for a three day attendance. A wicked circle to square. Wrong content, insufficient numbers, or inappropriate types of company in attendance and the show's reputation falls away rather quickly. When it works, it works well – you only had to watch a busy Alpkit stand with a limited gear range, but a dependable no frills value-for-money reputation, to see how successful it can be. Other stands seemed hard pressed to get any customers, and in one of two cases were bare of stand staff.
Back to the name - its the NEC OUTDOOR SHOW, and as such its brief encompasses all those things included within the UK Outdoor industry. Its a showcase. Or at least thats what many of the stands appeared to think with their stance of a marketing, rather than a sales, opportunity.
But therein lies the problem. Where's the focus of the show for you as a potential attendee? Why pay the admission fee when your own interest is represented by only a small part of what is on offer. That really calls into question whether its worth you shelling out the entry fee.
The 'Try Me' activitiy based approach of recent years has been pitching more and more towards a family market. But the cost of travel to the show, car parking & the admission charges quickly mounts up to a substantial sum for a few hours wander along with the rest of the crowds all thinking the same way. Especially for those like me including the rising cost of a return trip/overnight stay from outside the Midlands area.
Possbily all the Outdoors Show is, and could ever be, is a day out. Period.
Perhaps its time for a different venue, away from such costly venues as the NEC? Maybe a number of smaller better focused shows, throughout the year, rather than one big affair, is the way to go in the future?
I enjoyed this year's show. But that is all down to my well practised eye looking for replacement kit at bargaint prices. On that score I was successful.
But when looking at the long trip in 2010 I'll be considering the speed with which I visited all the stands, noth inside and out (1.5 hrs); the quality of speakers on topics that actually cover my interest area; and the opportunity to do what I've done at similar events such as the Motorcyle Show.
See product (especially new gear). Buy product. Save money. Go home happy. Return next year.
Regrettably the show format remains largely unchanging and lacks that real wow factor that would automatically make me want to return. Without some serious thought beforehand.
Time for a rethink?
Labels: NEC Outdoors Show
Friday, March 27
NEC Outdoors Show 2009 - Report #2
Another turn around the show. A further bargain hunt & what turned out to be a fruitless hunt for innovative ideas (Alpkit's Colab apart). Once again it seems to be the same companies each year that tempt the money from my tight and near tearful grasp.
UK based Keela persuaded a tenner from me in exchange for a fleece top.
That was swiftly followed by Regatta, but this time two fleeces for the same amount. A slightly thinner material but ideal for my wants. Yep you read that correctly. £5 each
Along the way a bit of people watching turned up the sight of Alan Hinkes, striding unnoticed through the bar area, buttocks grinding together like a pair of oversized walnuts (a Yorkshire man passing by an open bar without a sidelong glance - surely some mistake?) God does that man look lean & fit.
Sucking in my stomach slightly more than usual I countered that unfortunate image back in the Press Office at the sight of a blond bomshell Karina Hollekim (23). Damn has this association with the denisions of Grub Street infected me I wonder? A woman seemingly bemused by unfamiliar surroundings.
In contrast Doug Scott, inconspicuous and quietly working on a stand in support of his own charity Community Action Nepal. Just another anonymous face amongst the crowd. And just the way he likes it I would suspect, based on my previous observations of the man in action.
Along the way, and in full flow on his 'Going Lightweight' talk, the ever sensible sounding Paddy Dillon. Somehow oblivious to the attempts of Darren, myself & various picture taking gear to distract him from his patter before an aged audience (where were the under fifties this year?)
(Paddy at work)
Talking of Darren, this year's UK Outdoor Blogger's meet was less well attended than on past occasions, but fruitful as ever. Always good to meet up with those more normally 'met' on-line.
Outside for a well earned fag break, and a golden opportunity to snap Terra Nova's subtle approach to the gentle art of blending in with the wildcamping environment - to whit a bright red one man tent.
But wait. Who's this guy trying to get into the snapshot? Whoever it is, they were getting to be a real pain in the behind as every time I moved to get a clear view, he did the same.
Finally he turned around - bugger me its Podcast Bob. The subtle advertising should have given it away (lol))
. 
(Podcast Bob with self publicity for his on-line shop)
Guess Bob's still having trouble with the right way around to wear a backpack.
Homeward bound then. And on the way to mull over this year's show for my next post.
Labels: NEC Outdoors Show
NEC Outdoors Show 2009 - Report #1
A Friday morning post live from the 2009 NEC Show............
This year the show is situated in one single hall rather than across halls as in the past. Despite having the same floor space as in 2008 the revised layout leads to a feeling of a more compact & friendlier feeling.
Gossip amongst the stands indicates that this year's visitor numbers are expected to be down on 2008. Sensibly some of the stands have finally recognised that there is more to a show than 'making an impact' and as a result I'm glad to report that there is a reasonable number of gear offers to be found. But you'll need to pick you way through the usual glittering options.
This morning's hot tips:
Search out Embers Merino (near the Trail & Alpkit stands) Merino products at special show offer prices. In my case a chance to snap up a full length long sleeve high neck offering for £45 rather than the £60-£70 I've being paying for certain well known brands normally found in the local branch of Cotswold Outdoor.
This one even has some degree of fashionability coming in a striking black and red material with a large (tasteful) motive on the back.
If it wears as good as it looks (and its would be a neat trick to bugger up the ability of a merino product) then this is a bargain. Recommended.
And whilst hunting out bargains, its traditional for me to use the show to buy replacement walking trousers, and somehow always from the same stand - Warwickshire Clothing. For me its become almost a standing joke.
'Two pairs of trousers please. No I don’t need to try them on. Yes I'll queue'
Every year this stand has a range of goods to buy, and people eager to snap them up. As the vendor told me "We come to sell, not to exhibit"
This year their stand is two to three times its size compared to 2008.
(yes the stand really stretches all that way)
Now there's a lesson to be found there. If only others in the outdoor industry care to listen.
Right, that'll do for know. Back to the fray.........Labels: NEC Outdoors Show
Thursday, March 26
NEC Outdoors Show 2009
A reminder that the next few posts will be coming live(ish) from this year's Outdoors Show - so keep checking by.
Only question now - should the hat go as well?Labels: NEC Outdoors Show
Thursday, March 19
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
I was gazing over the snow remnants high on the slopes of Wicklow Mountains as I flew out of the airport. Mentally checking ridge routes for a potential walking trip later this year.
Now if I'd only I'd arrived a day later I can guess where I would have 'unavoidably' been forced to spend my time this weekend.
Instead I'm sat in front of this pesky computer keyboard yet again.
Ho hum.
But at least that has given me the chance to catch up with the latest Outdoor Podcasts - especially Podcast Bob's final piece on the NEC Outdoors Show. An interesting interview with the Show's organiser, especially concerning the decision to move the 2011 event to a new venue (London) & and new date (January)
(Why not listen to it yourself and make up your own mind?)
Personally - I think the bells are tolling the death knell for the event as the UK's primary Outdoor Walking Show open to the general public.
Which in itself may not be a bad thing if the show held at the Backpackers Club AGM (Bath 24 April) draws the interest it has in the past.
I'll let you know how that one comes out after my AGM visit this coming weekend.
Labels: Backpackers Club, blog media, NEC Outdoors Show
NEC Outdoors Show 2009 - Roundup
What is the purpose of the NEC Outdoors Show?
A perennial query regularly raised after recent shows, and based on feedback across various outdoor forums then this year is no exception.
As a regular attendee of recent years 2009's offering felt slightly more constrained in its aspiration. The celebs were less household names, more specialists of their niche outdoor area. Advertising appeared lower key.
Once again the main focus of the show was split between gear stands, have-a-go activity areas, and the ubiquitous tourism stands, these smaller and less gaudy this time.
One of my sources indicated the visitor forecast was for 26,000 visitors compared to 35,000 in 2008. Along with current economic woes the organisers needed to offer a balanced but varied content to attract in the punters. With a format that would persuade the vendors to pay the NEC's high stand rates for a three day attendance. A wicked circle to square. Wrong content, insufficient numbers, or inappropriate types of company in attendance and the show's reputation falls away rather quickly. When it works, it works well – you only had to watch a busy Alpkit stand with a limited gear range, but a dependable no frills value-for-money reputation, to see how successful it can be. Other stands seemed hard pressed to get any customers, and in one of two cases were bare of stand staff.
Back to the name - its the NEC OUTDOOR SHOW, and as such its brief encompasses all those things included within the UK Outdoor industry. Its a showcase. Or at least thats what many of the stands appeared to think with their stance of a marketing, rather than a sales, opportunity.
But therein lies the problem. Where's the focus of the show for you as a potential attendee? Why pay the admission fee when your own interest is represented by only a small part of what is on offer. That really calls into question whether its worth you shelling out the entry fee.
The 'Try Me' activitiy based approach of recent years has been pitching more and more towards a family market. But the cost of travel to the show, car parking & the admission charges quickly mounts up to a substantial sum for a few hours wander along with the rest of the crowds all thinking the same way. Especially for those like me including the rising cost of a return trip/overnight stay from outside the Midlands area.
Possbily all the Outdoors Show is, and could ever be, is a day out. Period.
Perhaps its time for a different venue, away from such costly venues as the NEC? Maybe a number of smaller better focused shows, throughout the year, rather than one big affair, is the way to go in the future?
I enjoyed this year's show. But that is all down to my well practised eye looking for replacement kit at bargaint prices. On that score I was successful.
But when looking at the long trip in 2010 I'll be considering the speed with which I visited all the stands, noth inside and out (1.5 hrs); the quality of speakers on topics that actually cover my interest area; and the opportunity to do what I've done at similar events such as the Motorcyle Show.
See product (especially new gear). Buy product. Save money. Go home happy. Return next year.
Regrettably the show format remains largely unchanging and lacks that real wow factor that would automatically make me want to return. Without some serious thought beforehand.
Time for a rethink?
Labels: NEC Outdoors Show
Friday, March 27
NEC Outdoors Show 2009 - Report #2
Another turn around the show. A further bargain hunt & what turned out to be a fruitless hunt for innovative ideas (Alpkit's Colab apart). Once again it seems to be the same companies each year that tempt the money from my tight and near tearful grasp.
UK based Keela persuaded a tenner from me in exchange for a fleece top.
That was swiftly followed by Regatta, but this time two fleeces for the same amount. A slightly thinner material but ideal for my wants. Yep you read that correctly. £5 each
Along the way a bit of people watching turned up the sight of Alan Hinkes, striding unnoticed through the bar area, buttocks grinding together like a pair of oversized walnuts (a Yorkshire man passing by an open bar without a sidelong glance - surely some mistake?) God does that man look lean & fit.
Sucking in my stomach slightly more than usual I countered that unfortunate image back in the Press Office at the sight of a blond bomshell Karina Hollekim (23). Damn has this association with the denisions of Grub Street infected me I wonder? A woman seemingly bemused by unfamiliar surroundings.
In contrast Doug Scott, inconspicuous and quietly working on a stand in support of his own charity Community Action Nepal. Just another anonymous face amongst the crowd. And just the way he likes it I would suspect, based on my previous observations of the man in action.
Along the way, and in full flow on his 'Going Lightweight' talk, the ever sensible sounding Paddy Dillon. Somehow oblivious to the attempts of Darren, myself & various picture taking gear to distract him from his patter before an aged audience (where were the under fifties this year?)
(Paddy at work)
Talking of Darren, this year's UK Outdoor Blogger's meet was less well attended than on past occasions, but fruitful as ever. Always good to meet up with those more normally 'met' on-line.
Outside for a well earned fag break, and a golden opportunity to snap Terra Nova's subtle approach to the gentle art of blending in with the wildcamping environment - to whit a bright red one man tent.
But wait. Who's this guy trying to get into the snapshot? Whoever it is, they were getting to be a real pain in the behind as every time I moved to get a clear view, he did the same.
Finally he turned around - bugger me its Podcast Bob. The subtle advertising should have given it away (lol))
. (Podcast Bob with self publicity for his on-line shop)
Guess Bob's still having trouble with the right way around to wear a backpack.
Homeward bound then. And on the way to mull over this year's show for my next post.
Labels: NEC Outdoors Show
NEC Outdoors Show 2009 - Report #1
A Friday morning post live from the 2009 NEC Show............
This year the show is situated in one single hall rather than across halls as in the past. Despite having the same floor space as in 2008 the revised layout leads to a feeling of a more compact & friendlier feeling.
Gossip amongst the stands indicates that this year's visitor numbers are expected to be down on 2008. Sensibly some of the stands have finally recognised that there is more to a show than 'making an impact' and as a result I'm glad to report that there is a reasonable number of gear offers to be found. But you'll need to pick you way through the usual glittering options.
This morning's hot tips:
Search out Embers Merino (near the Trail & Alpkit stands) Merino products at special show offer prices. In my case a chance to snap up a full length long sleeve high neck offering for £45 rather than the £60-£70 I've being paying for certain well known brands normally found in the local branch of Cotswold Outdoor.
This one even has some degree of fashionability coming in a striking black and red material with a large (tasteful) motive on the back.
If it wears as good as it looks (and its would be a neat trick to bugger up the ability of a merino product) then this is a bargain. Recommended.
And whilst hunting out bargains, its traditional for me to use the show to buy replacement walking trousers, and somehow always from the same stand - Warwickshire Clothing. For me its become almost a standing joke.
'Two pairs of trousers please. No I don’t need to try them on. Yes I'll queue'
Every year this stand has a range of goods to buy, and people eager to snap them up. As the vendor told me "We come to sell, not to exhibit"
This year their stand is two to three times its size compared to 2008.
(yes the stand really stretches all that way)
Now there's a lesson to be found there. If only others in the outdoor industry care to listen.
Right, that'll do for know. Back to the fray.........Labels: NEC Outdoors Show
Thursday, March 26
NEC Outdoors Show 2009
A reminder that the next few posts will be coming live(ish) from this year's Outdoors Show - so keep checking by.
Only question now - should the hat go as well?Labels: NEC Outdoors Show
Thursday, March 19
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
What is the purpose of the NEC Outdoors Show?
A perennial query regularly raised after recent shows, and based on feedback across various outdoor forums then this year is no exception.
As a regular attendee of recent years 2009's offering felt slightly more constrained in its aspiration. The celebs were less household names, more specialists of their niche outdoor area. Advertising appeared lower key.
Once again the main focus of the show was split between gear stands, have-a-go activity areas, and the ubiquitous tourism stands, these smaller and less gaudy this time.
A perennial query regularly raised after recent shows, and based on feedback across various outdoor forums then this year is no exception.
As a regular attendee of recent years 2009's offering felt slightly more constrained in its aspiration. The celebs were less household names, more specialists of their niche outdoor area. Advertising appeared lower key.
Once again the main focus of the show was split between gear stands, have-a-go activity areas, and the ubiquitous tourism stands, these smaller and less gaudy this time.
One of my sources indicated the visitor forecast was for 26,000 visitors compared to 35,000 in 2008. Along with current economic woes the organisers needed to offer a balanced but varied content to attract in the punters. With a format that would persuade the vendors to pay the NEC's high stand rates for a three day attendance. A wicked circle to square. Wrong content, insufficient numbers, or inappropriate types of company in attendance and the show's reputation falls away rather quickly.
When it works, it works well – you only had to watch a busy Alpkit stand with a limited gear range, but a dependable no frills value-for-money reputation, to see how successful it can be. Other stands seemed hard pressed to get any customers, and in one of two cases were bare of stand staff.
Back to the name - its the NEC OUTDOOR SHOW, and as such its brief encompasses all those things included within the UK Outdoor industry. Its a showcase. Or at least thats what many of the stands appeared to think with their stance of a marketing, rather than a sales, opportunity.
But therein lies the problem. Where's the focus of the show for you as a potential attendee? Why pay the admission fee when your own interest is represented by only a small part of what is on offer. That really calls into question whether its worth you shelling out the entry fee.
The 'Try Me' activitiy based approach of recent years has been pitching more and more towards a family market. But the cost of travel to the show, car parking & the admission charges quickly mounts up to a substantial sum for a few hours wander along with the rest of the crowds all thinking the same way. Especially for those like me including the rising cost of a return trip/overnight stay from outside the Midlands area.
Possbily all the Outdoors Show is, and could ever be, is a day out. Period.
Perhaps its time for a different venue, away from such costly venues as the NEC? Maybe a number of smaller better focused shows, throughout the year, rather than one big affair, is the way to go in the future?
I enjoyed this year's show. But that is all down to my well practised eye looking for replacement kit at bargaint prices. On that score I was successful.
But when looking at the long trip in 2010 I'll be considering the speed with which I visited all the stands, noth inside and out (1.5 hrs); the quality of speakers on topics that actually cover my interest area; and the opportunity to do what I've done at similar events such as the Motorcyle Show.
See product (especially new gear). Buy product. Save money. Go home happy. Return next year.
Regrettably the show format remains largely unchanging and lacks that real wow factor that would automatically make me want to return. Without some serious thought beforehand.
Time for a rethink?
Labels: NEC Outdoors Show
NEC Outdoors Show 2009 - Report #2
Another turn around the show. A further bargain hunt & what turned out to be a fruitless hunt for innovative ideas (Alpkit's Colab apart). Once again it seems to be the same companies each year that tempt the money from my tight and near tearful grasp.
UK based Keela persuaded a tenner from me in exchange for a fleece top.
That was swiftly followed by Regatta, but this time two fleeces for the same amount. A slightly thinner material but ideal for my wants. Yep you read that correctly. £5 each
Along the way a bit of people watching turned up the sight of Alan Hinkes, striding unnoticed through the bar area, buttocks grinding together like a pair of oversized walnuts (a Yorkshire man passing by an open bar without a sidelong glance - surely some mistake?) God does that man look lean & fit.
Sucking in my stomach slightly more than usual I countered that unfortunate image back in the Press Office at the sight of a blond bomshell Karina Hollekim (23). Damn has this association with the denisions of Grub Street infected me I wonder? A woman seemingly bemused by unfamiliar surroundings.
In contrast Doug Scott, inconspicuous and quietly working on a stand in support of his own charity Community Action Nepal. Just another anonymous face amongst the crowd. And just the way he likes it I would suspect, based on my previous observations of the man in action.
Along the way, and in full flow on his 'Going Lightweight' talk, the ever sensible sounding Paddy Dillon. Somehow oblivious to the attempts of Darren, myself & various picture taking gear to distract him from his patter before an aged audience (where were the under fifties this year?)
(Paddy at work)
Talking of Darren, this year's UK Outdoor Blogger's meet was less well attended than on past occasions, but fruitful as ever. Always good to meet up with those more normally 'met' on-line.
Outside for a well earned fag break, and a golden opportunity to snap Terra Nova's subtle approach to the gentle art of blending in with the wildcamping environment - to whit a bright red one man tent.
But wait. Who's this guy trying to get into the snapshot? Whoever it is, they were getting to be a real pain in the behind as every time I moved to get a clear view, he did the same.
Finally he turned around - bugger me its Podcast Bob. The subtle advertising should have given it away (lol))
. (Podcast Bob with self publicity for his on-line shop)
Guess Bob's still having trouble with the right way around to wear a backpack.
Homeward bound then. And on the way to mull over this year's show for my next post.
Labels: NEC Outdoors Show
NEC Outdoors Show 2009 - Report #1
A Friday morning post live from the 2009 NEC Show............
This year the show is situated in one single hall rather than across halls as in the past. Despite having the same floor space as in 2008 the revised layout leads to a feeling of a more compact & friendlier feeling.
Gossip amongst the stands indicates that this year's visitor numbers are expected to be down on 2008. Sensibly some of the stands have finally recognised that there is more to a show than 'making an impact' and as a result I'm glad to report that there is a reasonable number of gear offers to be found. But you'll need to pick you way through the usual glittering options.
This morning's hot tips:
Search out Embers Merino (near the Trail & Alpkit stands) Merino products at special show offer prices. In my case a chance to snap up a full length long sleeve high neck offering for £45 rather than the £60-£70 I've being paying for certain well known brands normally found in the local branch of Cotswold Outdoor.
This one even has some degree of fashionability coming in a striking black and red material with a large (tasteful) motive on the back.
If it wears as good as it looks (and its would be a neat trick to bugger up the ability of a merino product) then this is a bargain. Recommended.
And whilst hunting out bargains, its traditional for me to use the show to buy replacement walking trousers, and somehow always from the same stand - Warwickshire Clothing. For me its become almost a standing joke.
'Two pairs of trousers please. No I don’t need to try them on. Yes I'll queue'
Every year this stand has a range of goods to buy, and people eager to snap them up. As the vendor told me "We come to sell, not to exhibit"
This year their stand is two to three times its size compared to 2008.
(yes the stand really stretches all that way)
Now there's a lesson to be found there. If only others in the outdoor industry care to listen.
Right, that'll do for know. Back to the fray.........Labels: NEC Outdoors Show
Thursday, March 26
NEC Outdoors Show 2009
A reminder that the next few posts will be coming live(ish) from this year's Outdoors Show - so keep checking by.
Only question now - should the hat go as well?Labels: NEC Outdoors Show
Thursday, March 19
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
UK based Keela persuaded a tenner from me in exchange for a fleece top.
That was swiftly followed by Regatta, but this time two fleeces for the same amount. A slightly thinner material but ideal for my wants. Yep you read that correctly. £5 each
Along the way a bit of people watching turned up the sight of Alan Hinkes, striding unnoticed through the bar area, buttocks grinding together like a pair of oversized walnuts (a Yorkshire man passing by an open bar without a sidelong glance - surely some mistake?) God does that man look lean & fit.
Sucking in my stomach slightly more than usual I countered that unfortunate image back in the Press Office at the sight of a blond bomshell Karina Hollekim (23). Damn has this association with the denisions of Grub Street infected me I wonder? A woman seemingly bemused by unfamiliar surroundings.
In contrast Doug Scott, inconspicuous and quietly working on a stand in support of his own charity Community Action Nepal. Just another anonymous face amongst the crowd. And just the way he likes it I would suspect, based on my previous observations of the man in action.
Along the way, and in full flow on his 'Going Lightweight' talk, the ever sensible sounding Paddy Dillon. Somehow oblivious to the attempts of Darren, myself & various picture taking gear to distract him from his patter before an aged audience (where were the under fifties this year?)
(Paddy at work)Talking of Darren, this year's UK Outdoor Blogger's meet was less well attended than on past occasions, but fruitful as ever. Always good to meet up with those more normally 'met' on-line.
Outside for a well earned fag break, and a golden opportunity to snap Terra Nova's subtle approach to the gentle art of blending in with the wildcamping environment - to whit a bright red one man tent.
But wait. Who's this guy trying to get into the snapshot? Whoever it is, they were getting to be a real pain in the behind as every time I moved to get a clear view, he did the same.
Finally he turned around - bugger me its Podcast Bob. The subtle advertising should have given it away (lol))
. 
(Podcast Bob with self publicity for his on-line shop)
Guess Bob's still having trouble with the right way around to wear a backpack.
Homeward bound then. And on the way to mull over this year's show for my next post.
Labels: NEC Outdoors Show
NEC Outdoors Show 2009 - Report #1
A Friday morning post live from the 2009 NEC Show............
This year the show is situated in one single hall rather than across halls as in the past. Despite having the same floor space as in 2008 the revised layout leads to a feeling of a more compact & friendlier feeling.
Gossip amongst the stands indicates that this year's visitor numbers are expected to be down on 2008. Sensibly some of the stands have finally recognised that there is more to a show than 'making an impact' and as a result I'm glad to report that there is a reasonable number of gear offers to be found. But you'll need to pick you way through the usual glittering options.
This morning's hot tips:
Search out Embers Merino (near the Trail & Alpkit stands) Merino products at special show offer prices. In my case a chance to snap up a full length long sleeve high neck offering for £45 rather than the £60-£70 I've being paying for certain well known brands normally found in the local branch of Cotswold Outdoor.
This one even has some degree of fashionability coming in a striking black and red material with a large (tasteful) motive on the back.
If it wears as good as it looks (and its would be a neat trick to bugger up the ability of a merino product) then this is a bargain. Recommended.
And whilst hunting out bargains, its traditional for me to use the show to buy replacement walking trousers, and somehow always from the same stand - Warwickshire Clothing. For me its become almost a standing joke.
'Two pairs of trousers please. No I don’t need to try them on. Yes I'll queue'
Every year this stand has a range of goods to buy, and people eager to snap them up. As the vendor told me "We come to sell, not to exhibit"
This year their stand is two to three times its size compared to 2008.
(yes the stand really stretches all that way)
Now there's a lesson to be found there. If only others in the outdoor industry care to listen.
Right, that'll do for know. Back to the fray.........Labels: NEC Outdoors Show
Thursday, March 26
NEC Outdoors Show 2009
A reminder that the next few posts will be coming live(ish) from this year's Outdoors Show - so keep checking by.
Only question now - should the hat go as well?Labels: NEC Outdoors Show
Thursday, March 19
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
This year the show is situated in one single hall rather than across halls as in the past. Despite having the same floor space as in 2008 the revised layout leads to a feeling of a more compact & friendlier feeling.
Gossip amongst the stands indicates that this year's visitor numbers are expected to be down on 2008. Sensibly some of the stands have finally recognised that there is more to a show than 'making an impact' and as a result I'm glad to report that there is a reasonable number of gear offers to be found. But you'll need to pick you way through the usual glittering options.
This morning's hot tips:
Search out Embers Merino (near the Trail & Alpkit stands) Merino products at special show offer prices. In my case a chance to snap up a full length long sleeve high neck offering for £45 rather than the £60-£70 I've being paying for certain well known brands normally found in the local branch of Cotswold Outdoor.
This one even has some degree of fashionability coming in a striking black and red material with a large (tasteful) motive on the back.
If it wears as good as it looks (and its would be a neat trick to bugger up the ability of a merino product) then this is a bargain. Recommended.
And whilst hunting out bargains, its traditional for me to use the show to buy replacement walking trousers, and somehow always from the same stand - Warwickshire Clothing. For me its become almost a standing joke.
'Two pairs of trousers please. No I don’t need to try them on. Yes I'll queue'
Every year this stand has a range of goods to buy, and people eager to snap them up. As the vendor told me "We come to sell, not to exhibit"
This year their stand is two to three times its size compared to 2008.
(yes the stand really stretches all that way)Now there's a lesson to be found there. If only others in the outdoor industry care to listen.
Right, that'll do for know. Back to the fray.........
Labels: NEC Outdoors Show
NEC Outdoors Show 2009
A reminder that the next few posts will be coming live(ish) from this year's Outdoors Show - so keep checking by.
Only question now - should the hat go as well?Labels: NEC Outdoors Show
Thursday, March 19
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Only question now - should the hat go as well?
Labels: NEC Outdoors Show
NEC Outdoor Show 2009
Yes. You are correct of course. It has been some time since my drops of wisdom spilled onto this page.
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Monday, March 17
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
But times continue to be somewhat exasperating for those everyday affairs that are essential to keep a well maintained roof on Hee Towers.
At least my own circumstances are relatively stable perhaps unlike some of you reading these lines, trying to get through another day & wondering what the future may bring.
But its that time of year again - loins to be girded for the long trip north to this year's Outdoors Show at the NEC. To see what is on offer in the outdoor world and rekindle old acquaintances as I meet up with other Bloggers & contacts across the outdoor 'industry'.
As in previous years I'll be reporting from the show on Friday, hopefully pointing you in the direction of any fun/cheap/innovative gear on offer.
Building on the event's past approach 2009 will have 300+ exhibitors, 25 different activities to try out, and a number of famous (and infamous) faces attending (Although Lord Saint Blessed is not listed so far this year - I thought it was obligatory for his confirmation of this gathering)
This year will prove more interesting in the past for a number of reasons. With current economic woes there has been a definite push towards cheap/UK based leisure activity. All of which has had the UK gear and activity companies jumping up and down with their efforts to attract wider public interest.
Well we shall see next week. Although if my hotel reservation booking is an indication, this year could see attendance and visitor spending somewhat more restrained than in recent years.
I'll leave you with an extract from 2008's statistics. An indication of what the punters said they wanted last time around (Source: SALESforce & SurveyMonkey.com visitor research 2007 – 2008)
- 33,505 visitors in 2008 (Male 61%, Female 39%)
- 84% of visitors came with their families
- 77% want the show to take place every year
- 61% said the show met or exceeded their expectations
- 79% said the show was good value for money
- 67% said they would attend again in 2009
- 85% ABC1 spend over £2,300 per year on outdoors pursuits
- Average household income in excess of £36,000
- 79% come to the show to see the latest products
- 70% come to the show to buy clothing and equipment
- 90% love to see new outdoors clothing
I wonder. Will there be a similar response this year?
Labels: NEC Outdoors Show
Meet the (Outdoor) Bloggers
Picture courtesy of BG!
In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Picture courtesy of BG!In hindsight Stef's idea to give the camera operation to "some bloke in a pub" already part way through his (liquid lunch) day was possibly not the best idea ever hatched!
And no amount of graphics retouching is ever going to rescue this one.
Labels: NEC Outdoors Show
Outdoor Show - Feedback
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats. Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays". As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public. Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.The Podzine 17/3/08
Download MP3 FileMore reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
I've commented before on how naturally blogging lends itself to rapidly reporting on events. Often from a number of angles, and via various different media formats.
Reports during the show did quickly make their way on-line but for many of us it was a choice between digging into the show content or writing it up during some very long "workdays".
As I find reflection tends to hone my commentary I eventually opted for a delayed posting, and was grateful I did as it provided more time to listen to the views of exhibitors & you, Joe Public.
Other reports are now appearing online - so for some comparative reports there's an opportunity to check out London Backpacker, M&G, Weird Darren, Aktoman, Gyrovagus, BG!, Phreerunner and of course here's the first of Bob's podcast reports.
The Podzine 17/3/08
Download MP3 File
Download MP3 File
More reports to come over the next couple of days I'm sure.
Oh and of course you can always read more in the magazines. Sometime next month probably.
Labels: NEC Outdoors Show
Outdoors Magic Awards
Nice to see credit where it's certainly due.
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.Labels: Gear, NEC Outdoors Show
Sunday, March 16
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Well done Bob & Rose over at Backpackinglight.co.uk - joint winner of 'Best Specialist Outdoors Retailer'.
"The small but perfectly formed team of Bob Cartwright and wife Rose manage to provide the sort of personal attention that the internet was supposed to kill off"
And especially gratifying bearing in mind votes came from the Outdoor Magic site folk, rather than the general public.
Good to see the efforts of Alpkit similarly rewarded
More award information here.
Labels: Gear, NEC Outdoors Show
NEC Outdoor Show - Final Thoughts
Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why the number of actual retailers once again seems to have reduced. The generalist nature of the show, trying to be all things to the outdoor public can confuse the show's key message. And as a result for many, who have the budget, it becomes a pure marketing opportunity.
Either way how will that influence the 2008 visitor to return in future years? After previous attendances I wasn't hugely expectant that backpacking/camping interests would be very well represented. But continued dilution of the content, alongside reduced retail opportunities for the general public cannot continue to draw in the repeat visit that such an affair will need to continue into the future.
A quote from the 'Go Fishing' show organiser 'We listened to your feedback from last year's show and as a result this year for the first time ever you can buy all the top brands from our retail stands at the show.There's no limit to the brands you can buy which means you will be able to get your hands on all the latest gear ........'
A lesson for the OS possibly, based on this observer's subjective observations and listening to those I bumped into over the two days I was there.
Can I see those products that interest me? And can I then get my hands on them at a reasonable price?
(And if there are any of the OS organisers who read this and want a more direct discussion - please feel free to contact me)
Outdoor Show- 4/10 needs to try harder.
Entertainment value - 8/10 (despite the hard work and long days)
Labels: NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: E-Petition Meet
Some spirited discussion amongst the dozen or so activists who met at the back of NEC Hall 3 to discuss the impact of the current wild camping campaign.
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And thanks to those individuals who took it on themselves to hand out the leaflets directly and answer any questions that arose. Not an easy job to take on, but an excellent way to get the message across.
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.Labels: E-Petition-Wildcamping, NEC Outdoors Show
Saturday, March 15
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
And some very positive ideas to keep it moving in the right direction over the coming months before the closure date in late May.
Following the meeting Andy Howell and myself found a quieter spot for refreshment and a lengthy chat on the campaign's aims and activity - hopefully for inclusion in one of the forthcoming podcasts post show from the Outdoor Station.
A big thanks for the various trade stands that were willing to display the leaflets often amongst limited stand space:
- Cicerone Press
- Snugpak
- Alpkit
- Trail Magazine
- Brookbank Canoes
- Bushcraft Magazine
- Coire Stove (finalist in the Alpkit Innovation Competition)
And it looks like positive feedback so far, with the E-Petition votes currently at 812 signatures.
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show Report - Sat 15 March: Meet the Celebs
We all have our personal heroes and role models. Our own idea of Celebrity.
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Having rubbed shoulders with the TV Celebs yesterday I'd swiftly spotted that the carefully managed mask often dropped once away from the gaze of the general public. Even more so as they became just one amongst many show attendees with a job to do.
I'd watched Johnny Kingdom, looking overdressed in camo gear and hat, but clearly uncomfortable outside his usual habitat and love, the wilds of Exmoor. I guessed the clothing was part pantomime, to portray his TV persona on stage later that day, but possibly part armour within which he could distance himself from the environment he now found himself in. At the time I reflected 'Poor sod' and was thinking about wandering over on a pretence of a blog interview, but really to provide him with some form of a distraction. But still feeling my way through this press gig I paused, and then saw some of the PR team had reached the same conclusion and professionally moved in.
Such is fame I guess. At heart whatever the Celeb status and however its gained, there's always a real person behind it all.
Earlier in the day I'd sadly failed to get a ticket for the Brian Blessed talk, which at past shows I'd found an inspirational way to spend an hour. If I'm as passionate at 70 years old I'd be a happy and fulfilled individual.
So the sound of his distinctive banter coming from across the room made me prick up my ears, as I sat tapping notes into my laptop and slurping my coffee. But having made his entrance like anyone entering a room of strangers, he was looking for a safety zone to settle in and establish the lie of the land. Which is how I found myself having a pleasant chat with BB about life in general, and his continuing plans to complete his cosmonaut training in preparation for a trip to the International Space Station.
Well that was after I'd explained my status was Press and not Celeb. Naturally an easy mistake to make (lol)
It was the reminder that until recently he was President of the Council for National Parks that had me reaching for an E-Petition poster. See an opportunity? Grab it! And blow me down Alan Hinkes wanders in and my chance disappeared as the two mountaineers chatted about trips and plans (my lips are sealed!)
But at least I now know why Alan was sporting that distinctive damaged to his nose.
A golden moment.
And later as Darren tried to explain the concept of Blogging, and its potential usefulness to Doug Scott to publicise his CAN Charity I was once again able to rub shoulders with the mountain men. Magically producing a laptop to demonstrate a typical high quality Blog (Oops - sorry Darren somehow it loaded up mine automatically -lol)
We have learnt a lot from the exploits of such outdoor giants. So it was strange to turn the tables in some small way, explaining new ideas.
Star struck? No not at all. Just grateful to recognise an opportunity to see the real people behind so many stories and achievements. Eer -that's me speaking about them rather than the other way around!
Deep breath. Back to business. Time for the E-Petition meeting.
Labels: media, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: Afternoon
I was badly in need of relief from the incessant tumult of the crowds and the ever increasing noise levels, always a problem as the individual live displays vie with each other to pull in the crowds. Which is unfortunate if you happen to be a nearby stand holder paying for a spot which people can't get near, or hear you yell as you attempt to explain your business.
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
It was time to seek the small but essential tranquility of the Press Office. But along the way I realised that so far total show expenditure was £Nil, excluding horrendously expensive food items, a regular NEC complaint whatever the event.
But frankly what to spent it on? Most of the stands were geared to single high price items (satnav for instance) gimmicks (wind up radio/camping kit) or limited retail stock. A search for a replacement Platypus tube & bite valve swiftly proved rather pointless. And as a result of an equipment failure earlier in the day (don't ask) it was a visit to what is fast becoming my regular Outdoor Show wallet opener.
No idea what it was called (the back of Hall 2?) but as ever a huge range of reasonably priced outdoor gear. Nothing fancy or too high tech. Just good solid and largely inexpensive kit. A chance to stock up with replacement zip-off Regatta walking trousers (2 for £30 - same price as last year - yipee)
Here was one very happy but frantic retailer as he efficiently dealt with a continually forming queue of eager purchasers. Even happier it turned out, as other trade stands were directing traffic in his direction to get their hands on stock they couldn't supply.
A message to the stands for future years? Work out whether you are there to market (e.g. tourism boards) inform (Ramblers Assoc) or sell. Of all the walking stands I visited this was the only one regularly handling a fruitful level of business, besides the dependable, but small, Alpkit and Cicerone Press.
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March: UK Outdoors Blogger Convention 2008 ®
The Cumberland Arms, pleasantly much larger this year, was the venue for the UK Outdoors Blogger Convention 2008 ®
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it. Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Attendees this year were well up on last. With all of us glad to finally put a face and voice to those we have been in regular contact with over the past year. Old friendships renewed, and new ones formed. Just as it should be.
Us old hands knew what to expect. And the first timers happily got into the swing of things once the initial trepidation of walking up to a group of strange looking people with the classic "Have we met on the Internet?" was surmounted. Tips traded. Backgrounds swapped. And plans for the future compared.
So Hi to (in no particular order)
Podcast Bob, Andy Howell, Duncan, George, Stef & family, Sally & Geoff, Mick & Gayle, Alan Sloman, Charles, Phil, Darren, Martin ( I make that 14 counting me?)
Apologies in advance to whoever I missed - there's sure to be at least one if not more as I gadded in and out of the meet. Once the 'official' photo is available (come on Stef) I hope to post it here. For once we should all be in it.
Labels: NEC Outdoors Show, Outdoors Shows, UK Outdoors Blogger Convention
NEC Outdoor Show Report - Sat 15 March - Mid morning
If I thought Friday was hectic, Saturday set out to prove that was merely a taste of things to come. More stands to visit. Some revisiting with follow-ups after sleeping on information already provided.
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
And of course the UK Outdoors Blogger Convention 2008 ® meet-up; And later a get together of the Wildcamping E-Petition Campaign supporters to review progress and talk strategy and tactics.
Plus whatever else turned up as the day progressed. Phew - this was going to require A Plan.
Naw, sod that. Just take it as it comes and as I find the best way at such events, Go With The Flow.
The Saturday sun dawned bright and early, had a brief look around, then decided to go back to bed for a lie in, leaving the weather from midday onwards an endless downpour. But remained dry as Darren and myself arrived at the NEC car park, the overflow parking already coming on stream.
It was clearly evident that there was a huge increase in visitor numbers today making progress between stands interesting at times. Yesterday I could pick my destination and easily drift from stand to stand. Today it was more a case of joining in with a mass of humanity streaming past to gently bump along with the tide. Pausing as small cliches of friends met up, joining eddies forming around those intent on holding mobile phone conversations in the middle of the walkway (get out of the way dummy!) and an occasional surge forward as the show's pinch points were navigated. Usually near the free food stands for some reason.
Early in the day I took advantage of the Press Office Wi-Fi to post some show feedback before once more diving back into E-Petition activity. After all there were another 3,000 leaflets to distribute, and a check on those already out on stands to monitor the interest level. The votes on the E-Petition site will be interesting to monitor over the next week or so, to see whether the leaflet drop has had its intended effect, and how the great outdoor public take to the issue (and looking at it the latest total it seems to be a positive outcome so far as it nears the 800 mark) Time will tell.
A visit to the Bushcraft display, organised by Bushcraft Magazine gave me the opportunity to discuss the Wild Camping E-Petition with Simon, the magazine’s editor. And with it a mutual recognition that there is much complimentary ground that touches on both our outdoor communities.
Another new contact made, and once again a positive and open minded individual interested in communicating their own particular love of the outdoors wider. We outdoor folk are such a positive and friendly bunch on the whole. As for the magazine - it's small but growing steadily - and from what I've quickly flicked through so far not to be confused with any ex-Para/kill-it-cook-it-eat-it brigade. "For Living Life Outdoors" is the strap line with an admirable variety of topics covered. A fuller review to follow once I've given the magazine the due consideration it requires.
Blimey - is that time already? Off to the UK Outdoors Blogger Convention 2008 ®
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Sat 15 March
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water2. Travel light -its hot and very busy in these shedsLabels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Hot news from the blogging front - Mr G has returned to his hallowed position. Oops.
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water
More to come when I've had a chance to reflect on the day's events
Two tips in the mean time.
1. Bring sandwiches/water
2. Travel light -its hot and very busy in these sheds
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
NEC Outdoor Show Report - Fri 14 March
The trip northwards started early amongst heavy rush hour traffic; And, naturally, equally heavy rain. Three hours later I found myself, fellow UKOB Weird Darren by my side, in a brightly lit Press Office being formally sworn in to uphold the grand tradition of the Outdoors Show Official Press.
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy. Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Thursday, March 13
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
Shirt open to the navel with right breast bared; Left trouser log rolled up to one inch above the knee; Wedged firmly behind my left ear a pencil stub, point honed to a razor sharpness that would be the envy of Ray ‘who ate all the pies’ Mears; And finally, with suitable cocky jauntiness, I wore a hand rolled cigarette of somewhat dubious parentage behind my right ear.
I was prepared for action.
The sight, I’m certain, couldn’t have been anything to do with the reaction that rippled across the thronging Press Pack as signing in with a grand flourish I forcibly relocated several semi-full coffee cups from the table.
No. Surely it was the realisation that the New Boys were in town – The Bloggers had arrived. Occasionally there would be break-out from the main press group, occasionally blinking in the bright daylight shining from a place beyond their understanding. One, braver perhaps, would nervously reach forward to touch at the hem of my still rolled up trouser leg, and then giggle quietly, before retreating back to the corner of the room.
Yes we were armed, cynical and ready for the feast.
It’s a strange life on the other side of the fence. On the plus side there’s somewhere to sit, have a coffee, and quietly observe household TV celebs casually wander by withdrawn and lost, or ebullient and inquisitive as is their character. But all largely left to their own devices (Hi there Kate Humble, Simon King & Johnny Kingdom – I did mean to say Hi)
And then there was our small group of bloggers/podcasters chatting about outdoor matters, the show’s key offerings, and the reaction of the people who we’d come across, or intend to, and the new ideas we’d spotted.
Andy Howell feeling threatened by Podcast Bob's microknife demo? A brief lull in podcast material gathering.
And as I write this I realise this group seemed to be the only one actually talking in depth about our reaction and interaction with the show itself. What we saw, heard and felt.
Perhaps by doing this some terrible taboo was being breached?
But it felt right for this gig, for after all we represent you - Joe Public. The one who decides whether to pay the cost of admission. And whether to return. Ultimately the one whose continued interest brings in the cash to justify next year’s show, and how it will be formatted and presented.
And there-in lies the dilemma. The show’s strong organising team has once again managed to provide 3 halls packed full of stands and events. This year it felt like even more floor space than usual was was covered, or perhaps that was due to a better floor plan.
But to attract the public the show has broadened its appeal, and continues to try to balance specialist outdoor niches alongside generalist activity both gear and activity based, but with a large wedge of interest from the commercial tourism sector. It feels strange to come across a stand owned by Bournemouth Tourism encouraging people to surf an artificial reef that has not yet been constructed, or enjoy a 4 day kite festival. I live there and I would never figure that to be the area’s outdoor attraction.
But when the cost of exhibiting is balanced against the income and interest generated I suspect the tourist industry enjoy a bigger budget than many independent gear stockists, who this year once again were no-shows, or offered limited stock, sharing stand space on occasions.
Is this the sort of confused outdoor purist such events aim to cater for in the future? (And yes - that is a flight bag on wheels alongside a hard-core climber T-shirt)
Much of Friday was spent running from stand to stand dropping off E-Petition Wild Camping leaflets & trying to interest others to take on a small supply. By the end of the day approx. 3,000 flyers had been spread at various points around the cross the show.
(Edit - E-P drop thanks removed to provide a comprehensive summary in a following post)
I spent a pleasant half-hour discussing various outdoor matters with the Mountain Rescue Team organisation who understandably wished to remain apolitical as far as leaflet dispersal was concerned, but happy to discuss a potential magazine article in a future issue.
A less enthralling time was encountered on a few of the "Come To….our town here..." tourism stands, including one national park organisation, who seemed very keen to attract people to their areas, but couldn’t quite get their head around the wildcamping thing.
Ignore the Green Pound at you peril O Tourist Boards. We backpackers may not necessarily intend to spend large amounts on B&B or hotel accommodation. But we do support the local economy spending liberally in your pubs and shops. Often away from the larger areas of population, despite the acknowledged, but accepted, hike up in prices.
A feeling that we could be seen as an On/Off switch to supplement your local economy, only to be sent away when drained of cash, is not a pleasant sensation.
So a big hug to Rachel on the Active Exmoor stand who was prepared to listen, learn and clearly explain the issues involved for one living in an area where continued survival means diversification on a shoestring budget. Especially when so close to Dartmoor National Park, an organisation who positively welcome wild camping. And an offer to find out more which I hope to take up in the future.
Such a pity that this positive level of comprehension seemed lost on LakeDistrictActive (supported by Northwest Dev agency, Cumbria Tourism & Kendal Mountain Festivals) and VisitNorthEastEngland (Northumberland Tourism, Tourism Tyne and Wear, County Durham Tourism Partnership & visitTeesvalley) Not very encouraging, or so it felt to me, when it comes to those visitors not requiring expensive accommodation.
The sound of an opportunity being dropped. Rolling gently away. And disappearing down the back of the sofa?
And finally, in the best tradition of gonzo journalism, verbatim jottings lifted from the dictaphone that accompanied me around the show. Reflections on the good and bad on this Friday show visit.
1. Terra Nova tents at the show entrance
In the flesh comparison across the range of pitched tents on show (not including the lightest model strangely?) and knowledge of my own Hilleberg Akto make it quickly apparent that weight loss below a certain level has physical penalties. Smaller headroom, reduced porch space, and a flysheet that appears at first glance to be liable to wind gusts working their way underneath it, although I was assured they are rock stable. They are undoubtedly a popular brand. So the question is in which tent would you rather be storm bound for a couple of days? My vote is for the slight increase in weight, along with associated comfort. Others have their own view.
2. The Outdoor Show can try to be many things to many people with the risk it may spread itself too wide and actually deliver little of difference year on year. Which will lead to less interest if not carefully considered. But the exhibitors go much of the way to make or break this show alongside the organisers.
3. Some stands are large light and attracting. Others are confusing. Pity Montane, whose I visited to compare waterproof jackets. Or should I say Rab. For that’s the stand I had drifted into without realising. And no there wasn’t nearly enough Montane product range on show to make any sort of informed comparison.
4. Paramo have a large stand. And then a few stands further along, another Paramo stand. Not too sure why the company spread out, but at least the product range was there to be seen, felt and tried.
5. The Cumberland Arms landlord of 2007 is nowhere to be seen. Hopefully that bodes well for Saturday’s Blogger meet-up since the 2007 event resulted in his fame, along with his perpetual frown, appear across various UKOBers blogsites. I wondered if we might get a frosty reception this year (But oh was it so very deserved - Mr Grumpy.
Labels: E-Petition-Wildcamping, NEC Outdoors Show, Outdoors Shows
Lightweight Backpacking? Er perhaps not
Gear all packed ready for for this weekend's outing to the NEC. Looking at it from this side of the show it's likely to be a mixture of pleasure and hard work. But it will be nice to see some old faces, and some new I've been chatting with for some time.
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds? Labels: NEC Outdoors Show
Wednesday, March 12
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
So as is traditional as part of the trip report, the resume of gear & contents:
Pack - 2kg
Extra clothes, waterproofs, 1st aid kit etc etc
(Read that and weep ultralight purists!)
Food - approx 80g
Well Weird Darren is reknown for never travelling without a varied selection of fine confectionary, and at least two contrary methods of brewing up.
Auxillary gear
And here the magnificent effort falls oh so gently apart.
1 x camera/voice recorder/MP3 etc etc - 0.5 kg
1 x laptop - 4kg
Literally thousands of E-Petition leaflets - 17 kg
Pack weight. Well the scales I stepped on advised me to seek immediate medical help.
Reckon I need to tear the pages out of my paperback as the weekend unfolds?
Labels: NEC Outdoors Show
Wild Camping E-Petition: NEC Outdoors Show News
Latest updates on E-P activity planned for the NEC Outdoors Show this weekend have been posted on the E-Petition Campaign Page:
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
NEC Outdoors Show - Campaign Meet-Up
NEC Outdoor Show - Press Release
Labels: E-Petition-Wildcamping, NEC Outdoors Show
NEC Outdoor Show 2008 Essential Garb
Spot the difference?
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
John Hee: UK Outdoors Blogger Convention 2007 ®
John Hee: UK Outdoors Blogger Convention 2008 ®
Press Pass, what Press Pass? Oh that old thing (lol)
Good to see the Outdoor Blogging fraternity being recognised and welcomed by the NEC Outdoor Show organisers for this event starting on Friday. And more than happy to attend and report back on what I spot.
Ideally I'll post each day, WiFi connection permitting. So if you're do happen to be off there this weekend try to check in here before you go and hopefully I'll have some hot tips/pictures to share along with fellow Blogger Weird Darren (assuming he can stop tinkering with his new gear toys for a few minutes)
Now where did I put that old mackintosh for the full laid-back-journo effect?
Labels: NEC Outdoors Show
All site material © John Hee - ask before you snatch
